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Temptations – “Beauty Is Only Skin Deep,” Pop #3, R&B #1

By Joel Francis

After teaming to give the Tempts a No. 1 R&B hit with “Ain’t Too Proud To Beg,” Norman Whitfield and Eddie Holland paired again to deliver “Beauty Is Only Skin Deep,” which fared even better. The song was the Temptations’ third hit of 1966 and fifth consecutive R&B No. 1, dating back to 1965’s “My Girl.”

After a sharp blast of horns and drum roll from “Pistol” Allen, the song drops to a tinkle of glockenspiel that would make Bruce Springsteen proud and slowly builds, with a crescendo at the chorus. There’s a whisper of guitar and the rumble of James Jamerson’s bass, but Paul Riser’s arrangement is essentially David Ruffin and the Tempts’ voices, horns – complete with trumpet solo! – and that magnificent snare. It was more than enough.

Contrast the prominence the other Temptations are given with their backing performance in this song to the anonymity Mary Wilson and Florence Ballard of the Supremes were often given. As part of the Holland-Dozier-Holland team, Eddie Holland certainly knew how to write and arrange interesting counter-vocals. It makes one wonder how much influence label owner Berry Gordy exerted to push Diana Ross to the front and minimize the contributions of her bandmates.

Although the title seems enlightened, few women would regard a lyric like “A pretty face you may not possess/ But what I like about it is your tenderness” as a compliment.

Whitfield actually recorded the song’s backing track two years before he added the Temptations’ vocals. In the interceding time he shopped it to several Motown artists, including David Ruffin’s brother, Jimmy, and the Miracles, who included their version on the “Away We Go-Go” album. (Never one to miss a trend, Gordy also released “The Supremes A Go-Go” album in that same summer of 1966.) The Ruffin and Miracles versions are the only substantial covers of the song on record to date.

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