By Joel Francis
Former Temptation David Ruffin stuck pretty close to his old band’s template on his solo debut. The Harvey Fuqua/Johnny Bristol song was slated to be the Tempts’ next single, but Ruffin was able to sweet talk taking the song with him when he was fired. With backing vocals provided by the Originals, the song sounds enough like the Temptations casual listeners could be forgiven for thinking the news of Ruffin’s departure was nothing but a bad dream.
The lyrics also deal with the frequent Temptations theme of lost love. Like he did in “I Wish It Would Rain” and “Since I Lost My Baby,” Ruffin ruminates over how a promising relationship soured and what to do with the loneliness and ache.
A Top 10 pop hit that just missed the top spot on the R&B charts, “My Whole World Ended” was a promising start to Ruffin’s new career. Unfortunately, the problems that plagued him in the Temptations continued to haunt. Because he wasn’t a songwriter, Ruffin was dependent on others for material, and Ruffin’s erratic behavior and continued drug use didn’t endear him to many Hitsville songsmiths. Ruffin caused further problems when he started forcing his way onstage during Temptations concerts. Fans were ecstatic to hear the old singer deliver the hits, but the group, with new member Dennis Edwards, was less than enthused.
Despite these problems, Ruffin maintained a decent solo career. Although he never matched the success of “My Whole World Ended,” he had several minor hits peaking with another Top 10 smash on 1975’s “Walk Away From Love.”
There was a flurry of immediate covers after the release of “My Whole World” in early 1969. The Chi-Lites, Kiki Dee and the Spinners all recorded interpretations of the song within 18 months of its initial release.