The Contours – “First I Look at the Purse”

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The Contours – “First I Look at the Purse,” Pop #57, R&B #12

By Joel Francis

The name on the label says “The Contours,” but all four of the singers who found success with 1962’s chart-topping “Do You Love Me” were gone by the time this number came out three years later.

A novelty song penned in the vein of Jerry Lieber and Mike Stoller’s classic Coaster’s numbers, it’s hard to imagine songwriters Smokey Robinson and Bobby Rodgers presenting this number to their group, the Miracles. But since none of the Contour’s follow-up efforts had cracked the Top 40, they had a little leeway for fun.

The production combines the Motown Sound with a spirit similar to Jimmy Soul’s 1963 hit “If You Wanna Be Happy.” In Soul’s song, ugly women cause fewer problems that pretty ones. For the Contours, fiscal assets are more desirable than physical ones. Or as the lyrics so eloquently put it, “If the purse is fat/that’s where it’s at.”

It’s not surprising the number failed to catch on, although it did prevent the group from becoming a one-hit wonder. What is surprising is the longevity of the group. As the original lineup fell away, Berry Gordy kept replacing members. Billy Gordon, the man who sang lead on “Do You Love Me” was replaced by Joe Stubbs, brother of Four Tops vocalist Levi Stubbs. After Stubbs left, Dennis Edwards was recruited to front the group.

It seemed the end for the Contours when the Temptations plucked Edwards to be their frontman in 1968. Founding member Joe Billingslea had other plans. Nearly 10 years after he left the group, Billingslea, a founding member, resurrected the name and hired four other singers to play and record with him around Detroit.

The band found themselves in demand after the Motown 25 concert and the 1988 film “Dirty Dancing,” which prominently featured “Do You Love Me.” The subsequent Dirty Dancing Concert Tour found Billingslea reunited with his old bandmate Sylvester Potts and recording for Motor City Records. In the early ’90s, Potts split from Billingslea’s quintet and started his own four-piece lineup, also called The Contours. Today, both Joe Billingslea and the Contours and The Contours featuring Sylvester Potts can be found on the oldies and county fair circuit.

3 thoughts on “The Contours – “First I Look at the Purse”

  1. Billy Gordon, who sang lead on ALL Contours hits up till this point (”Do You Love Me”, “Shake Sherry”, “Can You Jerk Like Me”, “Can You Do It” “Don’t Let Her Be Your Baby”, ALL of which charted in the States….ALSO sang lead on THIS song (First I Look At The Purse)…but it was his last lead on a Contours single. The OTHER original members , Billy Hoggs, Joe Billingslea, Hubert Johnson,and Sylvester Potts, had quit Motown the year before (1964) , But Gordon and Contours guitarist HUEY DAVIS remained. Gordon later quit over health and legal issues…but then Sylvester Potts remained. On the 1964 hit, “Can You Jerk Like Me”, new members Jerry Green, Council Gay, and Alvin English were added…with Gordon still leading . He was (after “Purse”) then replaced with Joe Stubbs, who led on “Just A Little Misunderstanding” only, and was replaced by Dennis Edwards.

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